Meet Dana

Dana is the lead hair stylist and founder of Elegance & Co FL. Making brides feel their best on the most important day of their life is thrilling for her. She’s styled hair for many other companies until she decided to start her own business. She has over 15 years of experience doing elegant bridal hair and 22 years in the hair artistry business. Being featured in local magazines and styling hair for many of Palm Beach’s bridal shows is such an honor for her.

She has had the pleasure of meeting and styling numerous brides and working at so many breathtaking locations. Being a bit of a perfectionist serves her well in executing each style, schedule, and invoice.

Some of her extensive trainings :

  • Old Hollywood waves by Maja Peryga

  • Braiding and up-styling by Martin Parsons

  • Styling bridal hair by Lala’s updos

Dana is married to the love of her life and she has an adorable min pin. She knows that marriage isn’t just about one day, it’s about looking forward to years and years of blissful marriage together. Dana and her family are located in mid western Palm Beach county.

  • Various hair prep techniques by Sam Villa

  • Achieving maximum volume and texture by Renee Marie

  • Textured boho styling and braids by Brooke Mae

Dana and her husband on her wedding day in 2012

Dana is also the founder of Hair Elegance By Dana. Becoming an Invisible Bead Extension specialist was one of the best investments of her education and time. Extensions help hold the hair style, adds length and volume and it helps with changing color without having to bleach your own hair. Extensions are recommended for all brides in south Florida because of the heat and humidity.

The meaning of elegance in the dictionary is “the quality of being graceful and stylish in appearance or manner ”

The beauty industry is built on people looking beautiful but we want to be a step above that. We want our manner to to be graceful as well. Loving what we do helps us to be connected to our inner grace which shines through in our work.

To provide luxury services,

that our customers have

come to expect.

Our Mission Statement

Our Ethics

Our team is respectful, responsible, kind and professional.

  • We will be early. This will be indicated on the timeline Dana creates

  • We will be quiet, if that’s what you’d like. Every big event comes with a certain amount of stress and overstimulation. We will read your mood and tailor our communication with you, based on your responses. By all means if you want music on, play it. If you want calming ocean sounds, that’s great too! We are here to make your day as peaceful as you’d like it to be.

  • We are responsible with the set up and take down of the area we work in

  • We value your trust in us. Our ability to listen and execute what you’d like us to create is second to none

  • Our tools and equipment are cleaned and sterilized on a regular basis